Dejene Ethiopian coffee

Ethiopia is the birthplace of coffee, has the best coffee in the world, and yet because of a few problems Ethiopia is not benefiting from this opportunity, Ethiopia is the 5th largest producer of Coffee in the world, but for the quality and story, Ethiopia should be number one. Creating a coffee business around the Story and quality of Ethiopian coffee is a great advantage and also with a lot of open niche markets to exploit. 

Ethiopia also exports only green beans and not value-added coffee. There is no Fully marketed Ethiopian coffee that is fully in retail in the U.S, the largest market. We are going to make sure that a good portion of the coffee drinkers are drinking Ethiopian coffee. ( that is the dream)